Alerts.boo

Need to know the moment an account you care about posts something? Alerts.boo is a social media alert tool that watches accounts and fires real-time triggers into your marketing automation workflows.

The alerts arrive faster than a standard phone notification, so a post can start an action before anyone would have seen it on a screen.

Alerts.boo does not run automations on its own.

It has to be connected to a third-party automation platform, and the no-code and low-code setup is built around popular ones, so you build the follow-up steps there.

You also need to set up a separate watcher for each social media account you want to track, which adds some setup work if your list is long.

The service is cloud-based and scales to monitoring numerous accounts.

Pricing is usage-based, and that is the catch: a high alert volume can get expensive.

It is handy for lead generation and social marketing setups where speed matters, less so if you only want a casual feed of updates.