By the Numbers

There is no charge to get started with By the Numbers, a Shopify analytics tool that turns your store data into customer segments and marketing reports.

As an AI marketing and data analytics product, By the Numbers is meant for merchants who want to know which customers to target and where their ad spend is going.

Segmentation runs on real-time Shopify data, so you can slice customer groups more finely than a basic dashboard usually permits.

By the Numbers connects to Klaviyo, TikTok Ads and Google Ads, among others, which puts the segments and reports next to the email and ad tools you may already run.

The reporting tools are customizable, so you can build views around the questions your store actually has instead of settling for a fixed template.

The company says its customer support is based in North America and rates it five stars, though that is its own claim.

One catch: pricing is tied to monthly order volume, which may not suit larger stores with heavy order counts.

Check how the free plan fits your volume before you build workflows around it.