Rad Beauty

Shoppers who freeze in front of a wall of foundation shades, or who want a cheaper match for a pricey lipstick, are the people Rad Beauty fits best.

Rad Beauty is an AI makeup matchmaker and beauty companion that recommends products based on your skin tone, skin type and preferences.

The virtual try-on shows products on your face before you buy, and you can save looks to revisit later.

A screen is only a guide to how a shade will look in person, so treat the result as a starting point.

The dupe finder is the practical part if you like a high-end product but want something similar at another price.

Rad Beauty also keeps you posted on beauty trends, so you can use it to discover new products as well as choose them.

When you are ready to buy, you can shop through its partner network of retailers without leaving the app.

As an AI face analyzer and photo-based beauty tool, it suits casual users who want guidance more than a professional editing suite.