Ray 3 AI

Ray 3 AI produces video for film and advertising work, with output in HDR formats up to 16-bit and as EXR frames you can take into a professional pipeline.

It is Luma's first video model built around reasoning, and it covers both text to video and image to video generation.

The reasoning part is the selling point.

Ray 3 AI uses Chain of Thought to read prompts with more nuance and work out what the creator intends, rather than matching keywords.

Draft Mode gives you faster iterations while you settle on a look, and visual annotation lets you mark up what you want changed.

Physics simulation and character consistency are meant to keep shots believable from one clip to the next.

The 16-bit HDR and EXR export matter most if you grade footage or hand it to a post-production team.

For quick social clips, that depth of output may be more than you need.

As an AI video generator, Ray 3 AI is geared toward ad and film teams more than casual users.