RealEye.io

You build a study, send participants a link, and their own webcams record where they look while they view your images, videos or pages.

RealEye.io then returns the gaze data for analysis straight away.

It is an online webcam eye-tracking platform for marketing and user research, so you need no specialized hardware or offline lab.

Beyond gaze tracking, RealEye.io offers facial coding for emotion analysis, which adds a reaction layer to what people looked at.

It connects with other survey tools and panels, and teams can collaborate on the same studies.

Custom feature requests are accommodated, which is useful if your research has an odd requirement.

Accuracy depends on webcam quality and how each participant sets up, so results will be noisier than a lab rig.

RealEye panelists come with limits on study type and length, and some features are only available on selected licenses.

Check which license covers the tools you need before you plan a study.