Standard AI

Say a brand wants to know whether a new endcap display actually got shoppers to pick up more product.

Standard AI is built for that kind of question.

The company's VISION platform analyzes footage from security cameras already installed in physical stores and turns it into shopper data, in the way e-commerce analytics tracks behavior on a website.

Standard AI is a retail analytics tool for retailers and brands that measures in-store impact, tracks how shoppers interact with products, and reports on product performance.

Retailers can reuse the cameras they already have instead of installing new hardware.

Brands can check whether in-store media is working, and both sides can visualize shopper journeys through a store and adjust where products sit on the shelf.

The pitch is sales and shopper engagement: see what people do in aisles, then change placement or promotion based on it.

It sits in the AI marketing and data analytics space, but its data comes from the physical store rather than from clicks.

Pricing is not something you can work out from the product alone, so expect to talk to the company.