TrueROAS

No pricing is attached to TrueROAS in anything an editor can verify, so the clearest thing to lead with is what comes out of it: a read on which ads actually produce sales.

TrueROAS is an ad attribution platform for eCommerce stores that uses AI to track and optimize ad spend.

It connects to Shopify and WooCommerce, so orders from your store sit next to spending across your ad platforms in one view.

The appeal is a response to attribution getting murkier after iOS 17.

Instead of trusting each ad platform's own numbers, you use TrueROAS to see which ad sets are winning, which are losing money, and where cutting spend makes sense.

The end goal is a better return on ad spend, or ROAS.

It fits store owners and media buyers who run paid campaigns on several channels and are tired of guessing which one deserves the budget.

If you sell outside Shopify or WooCommerce, check platform support first, since those are the two stores it connects to.