We all aspire to get a higher rank on Google. Several tools are available out there, but they are different in many ways, be it price, features, and data sources. Therefore, for helping you out, we have enlisted eight free SEO keyword research tools.
Here is the list of free SEO Keyword Research Tools.
1: Keywords Everywhere
It is beneficial for analyzing keywords when you’re browsing.
When to use:
Keywords Everywhere is a free browser add-on that allows you to do keyword research easily while browsing Google, Bing, YouTube, etc.
Whenever you search something, it will be deemed a keyword, and you’ll get keyword search volume directly in Autosuggest. On the SERPs themselves, a box with unique keyword ideas is embedded on the right-hand side of the page so that you can load your keyword list without really leaving Google.
Free version:
Keywords Everywhere is a SEO keyword research tool.
2: Google Search Console
It is beneficial for discovering “lower-hanging fruit” traffic growth possibilities for your current keywords.
When to use:
Google Search Console is the place where you can analyze your recent SEO keywords, along with their average Google positions, impressions, and CTRs.
Seeing through this research data is an excellent method to find out amazing SEO shortcuts. For instance, if your URL is currently ranking on page two or three, Google already thinks it pretty relevant for the keyword. And the URL might require just a little SEO assistance to storm onto page one and start driving a lot more traffic.
Or you might see that some of your page-one ranking keywords are not performing well in terms of clicks (have low CTRs). A little bit of tweaking of their SERP snippets or combining the Schema markup could do wonders here.
Free version:
It is a free SEO keyword research tool.
3: Rank Tracker
It is beneficial to get the amplest list of different keywords and also examine their SEO profitability.
When to use
It’s not easy to get the right or suitable keywords. Therefore, to discover a relevant keyword, you have to dig deeper to get out all the possible varieties from various data sources, and that’s the basis of keyword research.
And this is where this tool comes into the picture with 23 useful keyword research tools inside it.
- Advice and ideas from Google, Bing, Yahoo, and Amazon;
- Integration of Google Search Console and Google Ads Keyword Planner ;
- Database of every SEO keyword your contenders rank for;
- Long-tail keywords and question generator;
- Common misspellings and permutations;
- And much more.
Employing these tools one by one, you get the most extensive list of keyword ideas. Further, you can examine the keyword difficulty and traffic potential of every keyword you get.
Free version:
Rank Tracker has an added feature-rich paid version, but it’s free version sufficient for keyword research. It permits you to use all the research tools and examine the keywords’ traffic potential.
4: Google Ads Keyword Planner
It is beneficial To decide relevant keywords to target with SEO and PPC.
When to use:
For many keywords, low ad bids make it feasible to buy keyword clicks with PPC simply. But For others, overly costly clicks mean you have to make more efforts to win over the traffic with SEO.
So, before launching any search engine marketing campaign, you have to divide your keyword list between SEO and PPC targeting. And the most suitable place to study the required data is Google Ads Keyword Planner.
It shows suggestions for your keyword, search volumes, cost-per-click data, advertiser competition, and seasonal traffic variations, all in one place. And it also allows you to estimate the proposed PPC spends in your niche.
Free version:
It is a freeSEO keyword research tool. However, keep in mind that you are already paying plenty of money on Google Ads campaigns: your search volume analysis is restricted to ranges (apart from exact search volumes). And you might require another tool (like Rank Tracker) for more accurate search volume analytics.
5: Keyword Tool Dominator
It is beneficial to get Perfect keywords for Amazon, Etsy, and eBay.
When to use:
The way your consumers search on Google varies from the way they explore on Amazon, Etsy, or eBay. Google is employed to get places to shop at, whereas Amazon et al. are used to buy actual goods they require.
As an Amazon vendor, it isn’t enough to do keyword research for Google. You have to optimize your listing for Amazon search as well.
A reliable tool for digging deeper into the Amazon database is Keyword Tool Dominator. But keep this thing in your mind that here you can not check the keyword search volume. You will only get a list of plain keyword ideas.
Free version:
It has a free version, and without a paid license, you are restricted to only three requests per database a day.
6: AnswerThePublic
It is beneficial for getting suggestions for keywords through popular questions for recommended answers and voice search optimization.
When to use:
With Google’s capacity to recognize natural language better, searchers got utilized to phrasing their doubts as questions rather than separate words. The growth of voice search also encouraged this trend along.
Presenting your content in such a way to respond to the exact questions is one of the crucial aspects of your keyword research success. Even question-based content has higher chances of squeezing into Google’s featured answers.
The swiftest and simplest way to obtain popular questions related to your business niche is AnswerThePublic – a keyword tool that connects your main keywords with many question words (like who, what, why, etc.).
Apart from questions, you will also learn a handful of keyword ideas through “preposition” keywords and “comparisons.”
Free version:
AnswerThePublic is an absolutely free keyword generator.
7: Google Trends
It is beneficial to discover the right keywords for your local business.
When to use:
Anyone doing local keyword research understands that search patterns vary between countries. Surprisingly, the trends also change considerably from region to region — this is why a very specific local keyword tool is required.
Google Trends is a great tool that supports you in identifying the city/location-specific search volume variation. Compare two synonymic questions to recognize how misleading a country level keyword analysis could be for local biz.
For example, according to Google Trends, even though “personal injury lawyer” is the most prevalent search request throughout most US states, in Tennessee and New Mexico, you’re way better off when optimizing for “personal injury attorney.”
Another important use-case is following down your keywords’ seasonal fluctuation and being capable of predicting how this or that keyword is going to work in its high and low seasons.
Free version:
Google Trends is a free keyword tool.
8: Google Correlate
It is beneficial to extract amazing keyword ideas from adjacent niches.
When to use:
While thinking about seed keywords for your business, most probably, you’ve already noted the most obvious ideas. Say, it comes as no wonder your flower delivery shop should target all sorts of “local florist” and “roses delivery” variations.
But Google Correlate assists you look at your keyword list at a new, amazing angle, recognizing the words whose seasonal interest variations correlate with that of your main keywords.
For the flower delivery case, our main keywords are in correspondence with other female gift delivery services: chocolate delivery served with berries, and so on. And even if those have nothing to do with your biz, you can use them in content targeting for holidays like St. Valentine’s Day.
Free version:
Google Correlate is a free SEO keyword Research tool.
Wrapping it Up
Keyword research is one of the crucial tasks in SEO. Whatever goals you hold, and whatever business you operate, choosing the right Free SEO keyword research tool designs the basis and alters your SEO campaign’s direction. So you’d make sure to tie your SEO toolset with a few of these available and easy-to-use tools.
