What is Heatmap? Why you should be using it?

When it comes to analytics, lots of software are available in the market, and it could be challenging to select one from them because they all have their benefits. Among all these software, there is Heatmap, which tracks your customer's time looking, clicking, and going through ...

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Word of Mouth Marketing vs Referral Marketing

Marketing is the term that reflects the ideology of a brand or product towards the buyers or customers. It contains so many creative ideas to gather more brand values from customers who are keen to get that particular product. Word of mouth marketing is the most promising and effective process ...

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A/B Testing: What makes one click!

What is the best? Red or Blue? Green or Orange? So many variations and so many choices. A standard developer makes a guess, but a good one uses ab testing. What is it? It a random experiment method which gives us a statistically significant performing result from different population. In a ...

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