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It's easy to calculate keyword density since you just need to consider two quantities.
Before manually estimating your keyword density, you'll need the following two numbers:
The frequency with which the target keyword occurs in your content.
The total amount of words on the content page.
After you've gathered those two figures, divide the number of times your target term occurs on a page by the total amount of words on that page. Your keyword density is the figure you come up with.
The formula will be as follows:
Term density equals the number of times the keyword appears divided by the total number of words on the page.
The amount of times you employ a target term on a webpage is known as keyword density. The value is expressed as a percentage of the total amount of words on the page.
If you use your target keyword twenty-five times in a 500-word piece, for example, your keyword density will be different than if you use the term twenty-five times on a 1000-word page.
Search engines employ keyword density, which is commonly stated as a percentage, to decide if your material is relevant to a certain query.
Google used to give users points for utilising a term as many times as possible in their article. Using your keyword as many times as feasible on a page was rewarded before the algorithm was advanced.
In recent years, however, Google has changed its algorithm to take into account user intent, content quality, and relevance in addition to relevancy. This shattered the notion that you could use a keyword as many times as you wanted on a website and still score highly in search.
This type of heavy term usage is now known as keyword stuffing, and it might prevent your sites from ranking highly in search.
So, why is it crucial to calculate keyword density? It's critical to understand how frequently you utilise your keywords on every particular page in order to evaluate whether you're underusing, perfectly using, or overusing them.
1. If you seldom use your term seldom, Google may not consider it relevant to user queries for that phrase.
2. Because of the page's relevancy, Google will deem your page relevant to searches including your target keyword if you employ your term precisely. As a consequence, you'll likely rank higher in search results.
3, If you use your term too often on your website, Google will deem it keyword-stuffed and may flag it as spam.
Your keyword density can assist you figure out where you lie on the scale and adjust your content accordingly.
There is no such thing as the best or ideal keyword density. Each and every search query is distinct, and search engines analyse some of their special thresholds by comparing a query to other top documents. Some terms, such as "debit cards," naturally emerge as a two-word phrase, whereas others may be more dispersed. Furthermore, compared to less reputable and smaller websites, highly trusted websites with solid use data, outstanding awareness, and powerful link profiles are more likely to get away with excessive repetition.
What is the most effective keyword density? It's the one question that everyone who is active in SEO encounters at some point or another. For refined ranking, there is no stated ideal keyword density. However, a density of 1-3 percent, along with semantic and LSI keywords, is usually the most effective.
Keep your material natural, according to Google, because inserting keywords in natural areas is incredibly beneficial. Keeping your density between 1.5 and 2 percent is a good suggestion.
